Anne’s writing and consulting work is targeted primarily at branding, marketing, design and product development for the Smart Sensuality woman, an ageless female with high standards of excellence. She is a Cultural Creative values-driven woman who identifies with women like First Lady Michelle Obama, Queen Rania, Angelina Jolie, Madonna, Shakira and a global network of sensual, resourceful, intelligent, optimistic, globally-aware women who embrace career, family, friends, civic responsibility and — first and foremost — themselves.
Smart Sensuality women know that without a firm understanding and command of themselves, it’s difficult for them to be leaders of others. Few of us reach this lofty destination in life, but being on the journey is step 1.
Current Intellectual Framework
Female Sexuality in the 21st Century
New Eroticism is a dominant trend for today’s women of every age.
Anne explores the future of female sexuality in a tasteful but provocative examination of what women say, but what they really do, when it comes to sexual matters. Women’s online keyword search habits, coupled with scientific brain scans of women watching erotic materials, give us a very different view of the woman we think we know so well … and the woman we say that we are.
Who is she, when nobody’s looking?
Anne focuses on the coming intersection of the adult world with more traditional brands, showing how upscale brands like Cartier increasingly promote a more erotic, less idealistic view of love and relationships. From MILFS to GILFS, Anne talks about women’s interest in exerting more control of their erotic world and ‘up scaling’ it in the process. (See Nov. 3, 2010 New Eroticism | NOWNESS | Enkio Gets Her Rocks On at Sensuality News for a discussion of LVMH’s current directions.)
This engaging, fascinating, provocative presentation is a compelling and sophisticated look at the future of female sexuality, especially within the context of modern marriage, cohabitation trends, and Internet dating.
Traditionals, Moderns and Cultural Creatives: Values Drive Decisions
Anne traces the evolution of the Cultural Creatives, a term defined by Dr. Paul Ray, as the dominating values subset in 21st century, consumer decision-making. Her presentation reviews the historical values of the Traditionals and Moderns, the predominant cultural group emerging from World War II.
Enter the Cultural Creatives in the late Sixties as an important new demographic, with not only a keen concern for environmental issues, but also a more individualistic relationship with brands and product consumption. Anne explores the key attributes, and traditional demographics like household income, age and education, of the three values groups, with examples of products and brands identified with each segment.
We examine the “big picture” going forward for the three groups. Anne also explores segmentation overlaps within the three groups, tightly-defined, shared values concepts that create highly-targeted opportunities for new design and marketing strategies.
Smart Sensuality Women
The Smart Sensuality woman is a Cultural Creative of style and substance, who is also in touch with her sensual, physical self. Other Smart Sensuality women include Queen Rania of Jordan and Carla Bruni-Sarkozy, First Lady of France, who has publically called out the pope for the Vatican’s position on condoms in Africa.
Anne explains the relationship these women have with style, brands and consumption trends, with special emphasis on their core principles for everyday living.
The Moderns are hardly dead as a consumer subset, especially in America. Anne demonstrates how European marketers like Evian and LVMH are changing their approach to marketing what has been the prevailing Modern values subset in a marketplace soon to be defined by Smart Sensuality women.
These new girls are totally hip to the strategic challenge of contemporary brands, and not nearly as easily manipulated by marketing strategies as Modern fashionistas.
The new ‘it girl’ is called Smart for a reason.
Each of Anne’s presentations is adapted to the individual needs of her client. They are derived from four core topics of focus and can be refined and expanded, based on budget and time availability.
Anne’s presentations run from 20 minutes in to three hours. She is also available as a group brainstormer for a wide range of projects and products targeted towards American women.